Launching of ‘MALU’ Spice Powders

Malukart, a Kozhikode based new start-up company and an incubate of ICAR-Indian Institute of Spices Research (ICAR-IISR), Kozhikode has entered the fast-growing curry masala market by launching a slew of products under the brand name ‘MALU’ on 3rd July 2016. The market launch and first sale was done by Dr. N. K. Krishna Kumar, DDG (HS), ICAR, New Delhi in the presence of Dr. K Nirmal Babu, Director, ICAR-IISR, Kozhikode, Dr. V. K. Pandey, Principal Scientist, ICAR, New Delhi, Shri. Pradeep Kumar, Managing Director, Malukart and other staff members of ICAR-IISR and Malukart (Fig 5). The spice powders are made from freshly ground spices produced and packed at Spice Processing Unit of ICAR-IISR located at its Experimental Farm, Peruvannamuzhi. The products are available at Malukart showroom and on demand at www.malukart.com.